One must consider when looking at the property market that it is just a market, there will be the good times and there will be the bad times, but it is fair to say that it is when the bad times come that the most innovative decisions are made and accomplishments won.
The housing intelligence business Hometrack have recently reported that house prices have dropped in recent weeks. Naturally, this could come as a real blow for some, but for agents such as Oliver Green who understand that this is precisely the opportunity that fuels innovation, know that there is still room for sales because buyers who are motivated to buy can be matched to sellers who are motivated to sell. Simply put, if the match can be made then the property is sold. It does sound simple, but there is still a need for an expert hand to secure the match and a good agent needs sufficient good sellers and good buyers who understand the market to make way for what needs to be done.
The Internet is also playing a large part in the success of many new businesses and it could be said that this has added its own complications to the success of the known property market giants, but at the same time, it could also be said that there is opportunity for the giants too.
It is important when looking at a micro economy such as the present UK property market, that the tools of old are not forgotten. The employment of Porters Five Forces would provide an ally like no other and given, the new economy has seen the growth of new technology, marketing principles such as this are commonly still the basis to innovation.